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A Journey Through the History of Skoda’s Logo

The story of Skoda unfolds over a century-long journey with an interesting history of innovation - and not everything is related to cars.

From its humble beginnings as a brand named Laurin & Klement in the late 19th century to its current status as a global automotive powerhouse, Skoda's history has even made its way to the eastern suburbs of Melbourne where our Eastside Skoda dealership proudly sits!

A key part of that journey is Skoda’s logo which has evolved over the decades, from its application on the earliest cars, to now being the centre of exciting new electric vehicles.

The Beginning: Laurin & Klement (1895-1905)

The roots of Skoda trace back to 1895 when two inventors, Laurin & Klement, set out making Slavia bicycles in the heart of Mlada Boleslav. The Slavia logo, adorned with symbolic lime leaves encircling a wheel, captured the essence of Slavic nations. The shift to motorbikes and automobiles in 1905 marked the first step toward the evolution of a brand that would leave an indelible mark on the automotive industry.


The Art Nouveau Era: L&K Logo (1905-1925)

As Laurin & Klement ventured into the world of automobiles, a new logo emerged, reflecting the Art Nouveau influences of the early 20th century. The L&K logo was characterised by the founders' initials encircled by a laurel wreath.


The Transition to Skoda: A New Chapter (1926)

In a pivotal moment in 1926, Laurin & Klement evolved into Skoda, marking the beginning of a new era. The transition brought about a change in logo, but the essence remained. The oval-shaped Skoda logo, surrounded by laurels, underscored a commitment to the brand’s heritage.


The Iconic Winged Arrow (1926-1990)

The 1926 rebranding also introduced the iconic "winged arrow" logo, a symbol now synonymous with Skoda's automotive presence. Whether it was a stylised head of an Indian or an emblem of speed, this logo endured for decades, becoming a distinctive mark of quality on roads around the world.


Embracing Modernity: Skoda Auto Logo (1999-2011)

In 1999, Skoda embarked on a new chapter with a black-and-green logo, symbolising a century of tradition and a commitment to environmentally conscious production. This period marked not only a nod to the past but also a vision for a sustainable future.


The New Power of Skoda ( 2011)

Under the strapline "The New Power of Skoda," the brand unveiled a fresh corporate design in 2011. The winged-arrow logo retained its essence but emerged with a new spectrum of colors, reflecting a commitment to distinctiveness and precision in the modern era.


A Digital Era Logo

In a move towards the digital age, Skoda has reimagined its iconic logo and lettering. Transitioning from the circular logo with a winged arrow since 2011, the spotlight shifted to the distinctive Skoda lettering on cars in 2018. Fast forward to 2022, and the lettering takes centre stage as the primary communication tool, featuring a new, symmetrical look with an integrated "hook" accent over the letter S.